Facebook Lookalike audiences

Small businesses face a real challenge with finding ways to use big data. One way is to use some one else’s data. A good place to start is to use Facebook Lookalike audiences.  This allows you to get ahead of your competition. It’s like you put on your running shoes when you’re chased by a… Read More »

Marketing in the 21st Century

It’s about getting the right balance between on line and off line activity. You have   to track the complex and fragmented customer journeys that this implies. The amount of online activity is now so vast that tracking it has produced a new concept – big data.  Apply data science and machine learning techniques to analyse… Read More »