Marketing in the 21st Century

By | September 5, 2017

It’s about getting the right balance between on line and off line activity. You have   to track the complex and fragmented customer journeys that this implies.

The amount of online activity is now so vast that tracking it has produced a new concept – big data.  Apply data science and machine learning techniques to analyse it.

Leave a Reply

Your email address will not be published. Required fields are marked *